RunYourDays is a boutique coaching business led by Dr. Kiersten McCartney—a Ph.D. in Biomechanics, licensed physical therapist, exercise physiologist, and competitive runner with multiple Boston Marathon qualifications. She offers fully customized training programs for running, strength, and fitness—designed for everyday athletes, adaptive fitness participants, and those chasing elite race goals.
Her mission? To empower people of all abilities with structured, science-based, and joyful training programs that meet them exactly where they are.
The rebrand brings a bold, energized identity to a coaching platform rooted in movement, structure, and joy. Inspired by the visual rhythm of track lanes, the new system channels momentum and daily progress through clean lines and purposeful typography. A vibrant, modern palette signals approachability without sacrificing strength. Designed for adaptability, the brand seamlessly flexes across digital platforms, print materials, and athletic gear—helping Run Your Days connect more powerfully with its growing community of athletes and everyday movers.
