Hillcrest Farms is a trusted provider of hay, straw, and shavings, known for reliable delivery and a strong presence in the Northeast’s farming and equestrian communities. The rebrand brings new energy to a legacy business — modernizing the identity while honoring its hardworking, no-nonsense roots.
The original Hillcrest Farms logo, with its bold typography and corn illustration, reflected the brand’s agricultural roots but lacked flexibility and scalability across modern platforms. The rebrand preserves the essence of Hillcrest’s heritage while introducing a cleaner, more contemporary visual system.
The new mark simplifies the identity into a structured, geometric form featuring stylized wheat and rolling fields — symbolizing both product and place. Designed for clarity, versatility, and a strong brand presence, the updated logo is equally at home on a delivery truck, a website header, or a bale tag in the field.
