Tarragon Home is a real estate and design studio near Saratoga Springs, NY, offering home-buying support alongside interior and garden design services.
As a dual-focus brand, Tarragon Home blends practical guidance with creative vision. I developed a visual identity that reflects both sides of the business—clean, professional, and grounded in natural warmth. The logo system features a hand-drawn tarragon motif, paired with modern typography and a green-forward color palette.
Along with the branding, I created foundational brand guidelines, social media graphics, and ensured the visual system was fully compatible with a Squarespace site for seamless digital implementation.
